A staggering map


Here’s a link to an amazing and very personal map of London. http://www.bl.uk/magnificentmaps/map4.html

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Introducing Eye Movement Therapy (EMT)


Introduction to Eye Movement Therapies

As part of my regular Continuous Professional Development  I  attend weekend courses at the  ICH in London.  The latest course provided a fascinating introduction to the latest EMT  techniques.

Developed by Francine Shapiro PhD at the Mental Research Institute in  1987,   EMT has proved to be a highly effective way of engaging the brain’s innate memory processing system  to deal with memories of traumatic events.

It uses bi-lateral stimulation of the brain – either through eye movements or left hand/right hand tapping.

The constant shifting of attention from left to right through movement of the eyes or tapping of the hands, together with the client’s simultaneous, controlled replaying of  the memory and negative emotions it produces, provokes an increased flow of  neuronal activity between  right  and left brain memory centres via the corpus callosum.  This flow facilitates the dissociation of the  link between the trauma and the emotions which it engenders.  Thus, as the memory is processed, the negative emotions fall away, rendering the memory less and less painful.

While originally used for Trauma with a big “T” (PTSD, rape etc)  where it was found to eliminate 77-90% of civilian  single trauma PTSD  within three 90 minute sessions).  Variants of EMT are now used for dealing with a whole variety of issues including events from childhood which have resulted in feelings of self-blame or inadequacy, creation of fears and phobias, anger and relationship issues.  I recently used one of these variants, called WHEE, to break a client’s fixation with chocolate (to facilitate weight loss) in just a single session.

Press Release Re CNHC


It’s exactly a year now since I joined the register of the Complementary & Natural Healthcare Council. For those who haven’t come across it before, here’s the press release which went out to announce my acceptance for membership…

Local hypnotherapist meets new national standards

A Havering based hypnotherapist has become one of the first in the country to achieve a new national standard of excellence for his therapy.

Keith Jefford has been registered by the Complementary & Natural Healthcare Council (CNHC), the UK regulator for complementary healthcare.

The recognition places him at the forefront of a national drive to provide a benchmark for standards and safety for the public. Practitioners registered with the CNHC meet national occupational standards and abide by a rigorous code of conduct, performance and ethics.

Keith said: “Achieving registration is not only great news for me and my clients, but is also a vital step in hypnotherapy’s becoming a properly regulated therapeutic practice.”

“With this being the time of year when many people are struggling to keep up their New Year resolutions, it’s important that GP’s and the general public have an easy way to recognise properly trained and qualified practitioners. Now they just have to look for the CNHC logo and tick mark”.

The most popular uses for hypnotherapy focus around stress and anxiety conditions, fears & phobias and addictive behaviours such as smoking, gambling and alcohol abuse.

Hypnotherapy is one of 11 disciplines now recognised by the CNHC. Members of the public can search the CNHC register to find practitioners in their local area. More than 40,000 searches were carried out last year.

By providing a verification of standards, the CNHC allows GPs, hospitals, private healthcare providers and insurance companies to refer patients to hypnotherapy practitioners or to make hypnotherapy more readily available in health centres, clinics, doctors’ surgeries and hospitals.

For further information, please contact E: keith@keithjeffordhypnotherapy.co.uk

In my view, in a profession which seems to be hell bent on concentrating on its own in-fighting rather than working together to promote the benefits of hypnotherapy, the CNHC has provided the closest thing to licencing of practitioners in the UK.