Quit Smoking for Good this Stoptober!


Yes, it’s almost here.  The NHS’s “Stoptober” event designed to help smokers quit before Christmas.  They got a great support package and even a cute App to use.

In support of the event I’ve sent out a press release to local media addressed to those who are thinking of using hypnosis to support their efforts to quit.  Here’s what it says…

Local hypnotherapist provides support for NHS “Stoptober” Campaign

A Havering based hypnotherapist is urging the public to look for practitioners registered with the Complementary & Natural Healthcare Council (CNHC) if they want to use hypnotherapy to help them give up smoking during the NHS’s Stoptober campaign.

Many people use hypnotherapy to help them to stop smoking. The Complementary and Natural Healthcare Council (CNHC) was set up 18 months ago with government funding and support to provide a central registry of practitioners who are fully trained and qualified to  meet the standards and requirements of the CNHC and to follow their strict Code of Practice.

Keith Jefford, who was trained by the Institute of Clinical Hypnosis in London and is among one of the first hypnotherapists in the UK to be registered with the CNHC says: “Hypnotherapy is often used to help clients achieve the behavioural change needed to stop smoking and it’s so important they use someone who knows what they are doing.  In my experience, it is vital that the hypnotherapist has the training, skill and experience to be flexible.  Each client must be treated as an individual, and the hypnotherapist has to adapt their treatment to suit each person’s requirement and personality.  The CNHC symbol acts as a mark of professional quality and high standards of service”.

Keith added that: “members of the public can search the CNHC register at www.cnhc.org.uk  to find practitioners in their local area.  More than 170,000 searches have been carried out since the register first opened in 2009”

I know that I’ve blogged about this before, but the CNHC is there for the protection of the public and NHS therapy commissioning services alike, so if you know anyone who thinking about using hypnosis to quit the demon weed, please get them to check the CNHC Register first to ensure that they have the best possible chance of succeeding.

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If you’re looking for a hypnotherapist, check this out…


I recently received the following enquiry from a prospective client which I though my readers might find of interest…

I found your website through Google. Although I work away I am at home most weekends. I am considering hypnosis to help me get over a difficult emotional time. I have been advised by my GP to check any therapists credentials thoroughly. I hope you don’t think this rude in any way. Can you let me know which organisation you trained in for your CTB/REBT, NLP, EMT and counselling. Do you have insurance and how long you have been a therapist. Do you offer Friday evening or weekend appointments and how much per session. Many thanks Sue

I hope that my reply might help those considering hypnotherapy but are unsure how to find  a properly trained and qualified therapist…

Hi Sue,
Many thanks for contacting me with your questions.  No, I don’t think they’re rude at all, they are very sensible and I wish that more people would ask questions of their therapists!!
Because your questions are so fundamental to finding a good therapist this reply is probably more fulsome than you might have expected.   I plan to add the information below to my blog as a guide to others looking for help, so you might as well have the benefit of a sneak preview of the content…
So, to answer your questions:-
a)  Your GP’s recommendation to check out credentials comes from the fact that the term Hypnotherapist, is as yet, an unprotected title.  In other words, ludicrous as it might seem, anyone – trained or not – can set themselves up as a hypnotherapist. This appalling situation is an historic anomaly which is being addressed by the profession and regulatory bodies right now.  However, for now, caveat emptor is the byword in choosing a hypnotherapist.
b)  I received my training at the Institute of Clinical Hypnosis (www.ichynposis.co.uk) in London. It might  be useful for you to take a look at their website and click on the Courses tab where you can read details of all the elements of training which I received.  I consider the training I received to have been not only thoroughly enjoyable but also very comprehensive.  Since completing my training and going into practice, I have never found myself at a loss as to what to do with a client and I have (modestly!) a very high success rate.
In addition, and as part of my membership of this and other professional organisations, I  undertake annual Continual Professional Development training.  This usually takes the form of weekends training in a particular technique or aspect of therapy.  So far my CPD has covered advanced elements of therapy such as Eye Movement Therapy, Weight Loss strategies, Advanced Post Traumatic Stress Disorder, Use of Metaphors in Hypnosis, Current and Past Life regression analysis,  Deep States Training plus others.   I also undertake a set amount of reading of technical papers/instructional books etc each year and attend quarterly meetings of the Association of the ICH where we attend lectures and brief training sessions on a wide range of topics. I also attend a number of ad hoc  events during the year such as Professor Windy Dryden’s recent revival of the 1930’s tradition of doing 45 minute CBT therapy sessions in front of an invited audience and the Royal Society of Medicine Hypnotherapy Section’s meeting on Pain Control.
These activities allow me to meet and network not just with hypnotherapists but also with therapists from many other disciplines and thus create a support network of people who have particular and very specialist knowledge which I regularly tap into for ideas and advice.
c)  I am a Registered Practitioner with the General Hypnotherapy Register (one of the largest registers of reputable hypnotherapists in the UK) and the CNHC (Complementary & Natural Healthcare Council), a government and NHS sponsored organisation which registers practitioners with recognised qualifications and experience.  CNHC registered practitioners are preferred suppliers to the NHS (take a look at their website for more info).   You can look me up on the register of both organisation too!
I would advise you to avoid anyone who has trained online.  The essence of successful hypnotherapy is not just about knowing facts but in the practice and the advice and support of tutors/supervisors.  It  requires the development and practice of “bedside manner” skills and empathy, and tuning of techniques, which simply can’t be learned over the internet IMHO.
c)   Yes, I am insured through Towergate Insurance who seem to handle a lot of the professional indemnity insurance for hypnotherapists.
d)  I have been qualified since July 2008 and immediately started practice.  I work full time from a purpose built therapy room in the Havering area.
e)  I offer weekday & evening appointments starting at 9.30am and starting the last appointment at 7.00pm.  I do Saturday’s from 9.30 to midday.  I can also do Sundays by exception.
f)  I charge £60 per session which includes the cost of a CD given at the end of the first session, any tailor-made CD’s provided thereafter and any advice packs or special instruction sheets required.
I hope that these answers give you the information you are looking for.
 One more word of advice I would offer is to always speak to a prospective therapist on the phone to briefly discuss your problem.  Things to look out for are i) whether or not they are genuinely interested in discussing you problem and learning more about it or just anxious to get you to book an appointment b)  if their questions demonstrate a knowledge or understanding of your issues c)  if their comments have some insight and good sense.  Ask yourself “do they sound like my kind of person?”.  Some therapists specialise in the “that must be dreadful” school of sympathy.  Personally, I don’t do a lot of sympathetic clucking but a lot of empathic understanding (or so my clients tell me).  So a phone call is really worthwhile.  The question is “can I really work with and trust this person?”
If you’d like to chat further, or you’ve any questions unanswered, please do feel free to give me a call.  I’m always happy to discuss concerns and make sure that you’re happy with whatever you decide to do.
In the meantime, best wishes with your search.  Keith

The value of CNHC membership


Although this is a relatively narrow topic for a Blog, I’m writing it in response to a number of queries I’ve had from both fellow hypnotherapists and members of public who have asked “Why are you a member of the CNHC (Complementary & Natural Healthcare Council) Register?”

The short answer is because it is now the most important Register of professional competence open to practicing Clinical Hypnotherapists in the UK.

Many people are unaware that anyone can present themselves as a hypnotherapist.  There is no legal requirement for registration, licensing, training, supervision or insurance.

I have always considered this to be a completely unacceptable situation which has been brought about by the fragmented nature of the hypnotherapy fraternity in the UK and the  amount of political infighting which has resulted.   In 2000, a House of Lords Committee reviewed the whole issue of regulation of the complementary and natural health market and recommended that whilst legislation was not required, a Code of Voluntary Self Regulation should be implemented through an independent organisation.

Staggeringly, it has taken a decade for these recommendations to be implemented, accompanied by many thousands of man hours or discussion and debate.  Finally, however, in 2009, the CNHC Registered was launched.

The Department of Health now recommends that when seeking a hypnotherapist, NHS staff and members of the public should consult with someone who is CNHC registered.

To quote from the CNHC website…

CNHC registered complementary therapy practitioners using the CNHC quality mark demonstrate to members of the general public and other healthcare providers that they conform to national standards of practice in their work.

If a CNHC registered complementary therapist has the CNHC quality mark it means that they:

  • Have undertaken a programme of education and training which meets, as a minimum, the National Occupational Standards and the core curriculum for the complementary therapy/discipline concerned where a core curriculum has been agreed

or

  • Have achieved competency to the level of the National Occupational Standards for the therapy/discipline concerned by means of relevant experience of at least three years and /or relevant training and been assessed by their peers as having met those standards

and

  • Have provided an independent reference of their good character
  • Have confirmed that they do not hold a criminal record (including cautions), or notified CNHC of any such record for consideration by the Registrar prior to acceptance
  • Have confirmed that there are no health issues that impact on their ability to practice
  • Have confirmed that they have not been the subject of any disciplinary or civil proceedings against them in relation to their practice or have notified CNHC of any such proceedings for consideration by the Registrar prior to acceptance
  • Hold current professional indemnity insurance
  • Have agreed to abide by: The CNHC Code of Conduct, Performance and Ethics CNHC’s Continuing Professional Development (CPD) Policy CNHC’s Data Protection Policy Terms of use of the CNHC website.

Following it’s launch, the CNHC has made inroads to acceptance within the NHS and with charities, as evidenced by their latest Newsletter…

CNHC registration is key for mental health charities

As CNHC continues its work to raise awareness of CNHC registration across a range of sectors, they have been liaising with a number of organisations that represent people with mental health conditions. Here they outline the importance given to CNHC registration by Mind and Anxiety UK.

  •   Mental Health charity, Mind, supports CNHC registration. Mind provides a wide range of support and information to people with mental health conditions throughout the UK. Where people are seeking complementary therapies, Mind recommends they find someone who is CNHC registered.

Mind’s Head of Information, Beth Murphy commented: “Some people find complementary therapies help them to manage their mental health but it is vital that therapists are appropriately trained and regulated. Mind supports and promotes CNHC registration and the CNHC quality mark to help people find a therapist they can trust.”

  •  Anxiety UK is a national registered charity formed 40 years ago by a sufferer of agoraphobia for those affected by anxiety disorders. Today the organisation is still user-led, run by and for those with current or past experience of anxiety disorders. The charity is supported by a high-profile medical advisory panel as well as a number of celebrity patrons including cricketer, Marcus Trescothick and comedienne, Ruby Wax.  Anxiety UK works to relieve and support those living with anxiety disorders by providing services including counselling, clinical hypnotherapy and cognitive behavioural therapy (CBT). The charity also operates a national helpline, delivers online services and provides an innovative peer mentoring scheme. The charity uses robust screening processes for its therapy services to ensure the highest standards of governance are maintained both before and after appointment and CNHC registration is one of the criteria for its hypnotherapists.

Nicky Lidbetter, Chief Executive of Anxiety UK said: “It is of the utmost importance that our therapists are verified, validated and accredited by relevant and appropriate governing bodies to ensure the highest standards of clinical practice. As there are several governing bodies particularly in the field of hypnotherapy, it is most reassuring to know that the CNHC has made significant progress in defining and establishing a core standard in terms of qualifications, training and experience that hypnotherapists must have in order to be eligible for registration. Going forward, we will be requiring all of our hypnotherapists to be registered with the CNHC.”

To find out more about CNHC please visit http://www.cnhc.org.uk/pages/index.cfm

Press Release Re CNHC


It’s exactly a year now since I joined the register of the Complementary & Natural Healthcare Council. For those who haven’t come across it before, here’s the press release which went out to announce my acceptance for membership…

Local hypnotherapist meets new national standards

A Havering based hypnotherapist has become one of the first in the country to achieve a new national standard of excellence for his therapy.

Keith Jefford has been registered by the Complementary & Natural Healthcare Council (CNHC), the UK regulator for complementary healthcare.

The recognition places him at the forefront of a national drive to provide a benchmark for standards and safety for the public. Practitioners registered with the CNHC meet national occupational standards and abide by a rigorous code of conduct, performance and ethics.

Keith said: “Achieving registration is not only great news for me and my clients, but is also a vital step in hypnotherapy’s becoming a properly regulated therapeutic practice.”

“With this being the time of year when many people are struggling to keep up their New Year resolutions, it’s important that GP’s and the general public have an easy way to recognise properly trained and qualified practitioners. Now they just have to look for the CNHC logo and tick mark”.

The most popular uses for hypnotherapy focus around stress and anxiety conditions, fears & phobias and addictive behaviours such as smoking, gambling and alcohol abuse.

Hypnotherapy is one of 11 disciplines now recognised by the CNHC. Members of the public can search the CNHC register to find practitioners in their local area. More than 40,000 searches were carried out last year.

By providing a verification of standards, the CNHC allows GPs, hospitals, private healthcare providers and insurance companies to refer patients to hypnotherapy practitioners or to make hypnotherapy more readily available in health centres, clinics, doctors’ surgeries and hospitals.

For further information, please contact E: keith@keithjeffordhypnotherapy.co.uk

In my view, in a profession which seems to be hell bent on concentrating on its own in-fighting rather than working together to promote the benefits of hypnotherapy, the CNHC has provided the closest thing to licencing of practitioners in the UK.